• Lead social content & brand campaigns across AED 3.5M+ portfolio for loved brands such as: Ajmal Perfumes, Wasl Properties, Jollibee, Carrefour KSA, Wingstop KSA, Crocs. 
• Bring in AED 800K+ revenue via ad-hoc projects &campaigns.  
• Script & ideate brand films, short format content, manifestos, case studies and anything else that comes my way.  
• Actively lead 36+ pitches, owning everything from creative concepting to messaging strategy and content planning.
• Mentor a team of 4+ writers to elevate the quality of everyday creative output. 
• Handle intra-team traffic and inter-team operations between client servicing, design & production.

Worked on digital-first campaigns for brands like Qatar Museums, Mowsalat, and Massoun Insurance, shaping everything from launch messaging to video scripts. Partnered with strategy and design teams to create content that felt cohesive, creative, and purpose-driven.

Led a creative team of 3 for Reliance Jio, driving campaign ideas, daily social content, and video concepts for major moments like IPL and AGM. Collaborated across departments, improved workflows, and built a strong team of junior creatives with a focus on craft and strategic thinking.

This when I learnt about a profession called Copywriting, but because there was no one around me who was one, I just kind of did my own thing.